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Great ideas deserve great execution
In my experience, the magic happens when strategic vision meets precise timing—turning innovations into market leaders

MIKE IVERSEN, Founder C2C MedTech Solutions

Functional Expertise for Scalable Growth

Cross-Functional Strategic Alignment—targeted expertise across commercialization, product, and operations to fast-track progress, optimize performance, and build solutions that scale.
Launch Strategy That Works

Launch Strategy That Works

From pre-market to post-launch, we craft go-to-market plans that cut through the noise and drive adoption. We develop custom go-to-market plans—from limited market release (LMR) to full commercial rollout—anchored in real-world data, clinical timelines, and investor expectations.

Product Roadmap & Sales Alignment

Product Roadmap & Sales Alignment

We guide the physical and clinical development process—Cogs, form factor, packaging, integration—ensuring it syncs with sales, supply chain, and revenue goals. We bring the voice of the customer into your product roadmap—ensuring real-world relevance from Day One.

Revenue That Scales

Revenue That Scales

We build and operationalize your sales engine—pricing models, service plans, field infrastructure, VAC + hospital IT support—and create repeatable processes that scale.

​Voice of Customer & Clinical Integration

​Voice of Customer & Clinical Integration

We bring physicians and KOLs into your process—advisory boards, training pathways, LMR site selection—to ensure your solution hits real clinical and emotional pain points. Clinical and publication strategies.

​Teams That Actually Work Together

​Teams That Actually Work Together

We align R&D, Regulatory, Clinical, and Commercial so your product—and your people—are moving in sync.

Growth Marketing & Market Development

Growth Marketing & Market Development

We align your marketing with your sales strategy—case reviews, symposia presence, PR, social media, and VOC content—so the market is primed when your product is.

Medical Device Preclinical Research

Medical Device Preclinical Research

When it comes to bringing breakthrough medical devices to market, every step counts. At C2C, our advanced preclinical models aren't just a research tool, they're a strategic asset. We go beyond basic testing, providing a robust, real-world simulation environment that allows us to thoroughly validate device safety and performance early on. This means faster insights, smarter design decisions, and significantly reduced risk as your innovations move toward clinical trials.

Investor-Ready, Every Step of the Way

Investor-Ready, Every Step of the Way

We help you speak the language of capital with polished decks, smart forecasts, and a strategy that attracts the right backers.

Talent That Fits and Fuels Growth

Talent That Fits and Fuels Growth

Through C2C Talent Solutions, we find the right people—fast—to fill your most critical roles and build your dream team. From org charts to onboarding, we define your 6–12–24 month hiring roadmap, design comp plans, and source the right talent to build a team that sells and scales.

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