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CONCEPT 2 COMMERCIAL MEDTECH
Strategic Consulting for Medical Innovation Companies
Great ideas deserve great execution
In my experience, the magic happens when strategic vision meets precise timing—turning innovations into market leaders
MIKE IVERSEN, Founder C2C MedTech Solutions
Functional Expertise for Scalable Growth
Cross-Functional Strategic Alignment—targeted expertise across commercialization, product, and operations to fast-track progress, optimize performance, and build solutions that scale.
 Launch Strategy That Works |  Product Roadmap & Sales Alignment |  Revenue That Scales |  ​Voice of Customer & Clinical Integration |
|---|---|---|---|
 ​Teams That Actually Work Together |  Growth Marketing & Market Development |  Talent That Fits and Fuels Growth |  Investor-Ready, Every Step of the Way |
At C2C Consultancy, each project is more than just a client engagement - It's an opportunity to transform potential into powerful results
Every project has its unique DNA
Greg Geissinger, San Clemente, CA
“Navigating regulatory pathways is about more than compliance—it's strategically aligning clinical and quality efforts to clear the roadblocks and accelerate innovation"
Sean Sciara,
Minneapolis, MN
“Launching a medical innovation takes more than a good product—it requires the right strategy, the right team, and the discipline to execute flawlessly. That's how we turn great ideas into market successes"
Kim Vandeweyer,
Antwerp, Belgium
"Bringing innovation to market takes more than a great device—it requires deep clinical understanding, trusted relationships, and a strategy that meets the real needs of physicians and patients"
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