CONCEPT 2 COMMERCIAL MEDTECH
Strategic Consulting for Medical Innovation Companies
Partner with Proven Industry Experts
Our powerhouse team of industry experts specializes in the critical functions of Commercializing medical innovations and technology. More than advisors, they know how and when to apply their expertise to maximize market success, helping startups avoid costly missteps, accelerate growth, and scale with confidence.
MIKE IVERSEN
Founder
SEAN SCIARA
Strategic Commercial Consultant
MAT POWELL
Senior Consultant & Partner
"Innovation alone isn’t enough.
It takes bold leadership, clear priorities, and decisive execution to turn great ideas into lasting impact."
​
GREG GEISSINGER
Regulatory & Clinical Advisor
"Launching a medical innovation takes more than a good product,
it requires the right strategy, the right team, and the discipline to execute flawlessly. That's how we turn great ideas into market successes."​
CURT EYSTER
R&D / Engineering Advisor
"Expanding globally demands more than vision, it’s about understanding diverse markets, connecting authentically with customers, and empowering talented teams to execute strategy effectively."
KIM VANDEWEYER
Senior Commercial Consultant Partner
"Navigating regulatory pathways is about more than compliance,
it's strategically aligning clinical and quality efforts to clear the roadblocks and accelerate innovation."
"Engineering innovation isn't just about technical excellence,
it's about designing solutions that transform patient care, streamline regulatory paths, and drive
real-world clinical impact."
"Bringing innovation to market takes more than a great device,
it requires deep clinical understanding, trusted relationships, and a strategy that meets the real needs of physicians and patients."
HEIDI IVERSEN
Talent Solutions & Outplacement
HOLLY WINDLER
Global Medtech Marketing
J. PETE WEISS
Medical Advisor
"At the heart of every successful startup is a strong team.
When you align the right people with the right mission, growth isn’t just possible, it’s inevitable."
"Great tech deserves to be seen, heard, and celebrated.
I turn brilliant innovations into unforgettable brands that customers trust, investors believe in, and competitors can’t ignore."
“True innovation begins where patient care, clinical experience, and smart technology meet.”